Beginner and advanced programs for kids 5+ and adults
The transitionfrom ultra shyto Jiu Jitsuchampion
*From our Little Heroes Kids Beginner Program to Jiu Jitsu Powerhouse.
Read Jax’s StoryThoughtfully designed beginner programs for kids & adults
Thoughtful instruction uniquely tailored to your experience level (and age) – so that you will fall in ❤️ with Jiu Jitsu like all of us here at Hero.
We are so happy with our new gym, HERO. Our kids (4 & 6) have an absolute blast at every class and we love watching them learn and grow. The facility is super clean and comfortable. The coaches truly care about each and every kid. We couldn't be happier at HERO.
A proven formula to ensure your child's success.
The Little Heroes program at Hero Jiu Jitsu in Exeter, NH was built from the ground up for kids with zero prior experience. Every class is age-appropriate, coach-supervised, and designed to teach real Brazilian Jiu Jitsu concepts in a way that actually sticks. Our retention rate is over 90% — not because we ask families to stay, but because kids genuinely love coming back. That number speaks for itself.
Most kids' martial arts programs in New Hampshire put new students straight into mixed-level classes — which can be intimidating and discouraging for a first-timer. At Hero Jiu Jitsu, your child starts in a beginner-appropriate environment alongside other kids at exactly the same stage. They learn faster, build confidence quicker, and — most importantly — they actually want to come back.
Brazilian Jiu Jitsu is one of the most exciting sports a kid can learn — and one of the most technical. Most kids want to keep drilling after class, but they can't always remember the exact move. That's why every Little Heroes student at Hero Jiu Jitsu gets lifetime access to our full online video library, matched to exactly what they're learning in class. They can review moves at home, practice with a sibling, and show up to the next class ready to go.
The best way to learn Jiu Jitsu quickly!
Our beginner course was carefully thought out to give you the concepts, knowledge and confidence to learn Jiu Jitsu the quickest way possible. You'll learn more in 8 weeks than most people learn in a year at other schools.
Most academies just throw you in with the wolves. Honestly, that's what we used to do, until we found a much better way to get you on the fast track to learning Jiu Jitsu the easiest, safest way possible.
Beginners at Hero get exclusive access to 5 additional small-group classes each week. These nearly one-on-one sessions give you personal attention, build a strong foundation, and get you learning as quickly and effectively as possible.
It starts at the top. The culture at Hero is to bring everyone up to your level fast. There are no secrets. When you improve, we all improve, and it starts with the best team in the area.
It's not just our coaches. Every one of our students hands their love for jiu jitsu down. We take our environment very seriously, and only invite athletes on the same mission. We ❤️ Jiu Jitsu.
Runs the room at Hero. Parents tell us he "plays such an important role" in their kids' lives, on and off the mat.
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Leads the 8-week adult beginner course and the Monday and Wednesday trial classes. Your first coach if you're starting from zero.
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A Hero dad who trains alongside his daughter and coaches the Little Heroes classes.
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Coaches both the adult beginner course and the Little Heroes program, keeping the beginner room safe, structured, and fun.
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Came up through Little Heroes, now competes with Team Hero and helps coach the kids who are where he started. Read his story →
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The first face you'll see and the person who makes everything at Hero run.
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Desk, mats, building, and whatever else needs doing. If something works at Hero, Ross probably had a hand in it.
Tap to flip backAt Hero Jiu Jitsu, we believe Brazilian Jiu Jitsu is the most effective tool for personal transformation, and Exeter, NH is lucky to have a gym that teaches it the right way.
We're not just a martial arts school. We're a tight-knit community on Holland Way where kids build character, adults get in the best shape of their lives, and complete beginners feel welcome from their very first class.
Not sure if it's right for you? Check out our class schedule, pick a session that works, and try it free. No pressure, no contracts, no obligation.
Brazilian Jiu Jitsu is one of the most effective full-body workouts you'll ever do. BJJ burns serious calories, builds functional strength, and improves cardiovascular endurance, without ever feeling like "going to the gym."
Our students, from kids in Exeter to adults commuting from Hampton and Newmarket, consistently tell us that BJJ changed how they carry themselves at work, at school, and in everyday life. When you know you can handle yourself, everything feels different.
The Hero community is something you have to experience to understand. Teammates become training partners, training partners become close friends, and the gym starts to feel like a second home. If you're looking for real community in the Exeter area, this is it.
Exeter's #1-rated Brazilian Jiu Jitsu academy. Google verified by BizRate.
Pick a class on the schedule, show up, and we'll take care of the rest. No gi required for your first visit.
Hero Jiu Jitsu at 3 Holland Way, Exeter, NH 03833 welcomes visiting practitioners from across New England and beyond. We believe the Jiu Jitsu community grows stronger when we train together, which is why we actively encourage cross-training with nearby schools.
Leave your ego at the door, come ready to work hard and have fun, and you'll always have a home on our mats.
3 Holland Way · Exeter, NH
Questions? Call (603) 815-2465 or check the schedule online.
"If you must doubt something… doubt your limits."
We want you to love Jiu Jitsu as much as we do. Try a class, try three, and if you decide you love it, then we can talk. We are a no-pressure academy. We will never pressure you to sign up, never have contracts, and never give you grief if you have to pause or cancel for any reason.
The Little Heroes beginner class trials are every Tuesday & Thursday at 5:00 pm. Please arrive 15 minutes early so we can size a gi to borrow during class.
Your child should wear a light T-shirt and gym shorts under their gi, and bring a bottle of water. We do provide bottled water free of charge if they forget theirs.
Your child will be welcomed with open arms and join right into the class. Our trained kids coaches work directly with them at all times so they feel safe, welcomed, and an important part of the class. They are only expected to do what they can.
The adult beginner class trials are every Monday & Wednesday at 7:00 pm. Please arrive 15 minutes early so we can size a gi to borrow during class.
Wear a light T-shirt and gym shorts under your gi, and bring a bottle of water. We do provide bottled water free of charge if you forget yours.
You'll be welcomed with open arms, paired with a peer mentor, and join right in alongside other beginners. Our coaches work directly with you the whole time. You're only expected to do what you can.
🚀 Mission accomplished!!!
You've booked your first class!
Right now a huge siren 🚨 is blasting at the academy. This, of course, makes our new desk guy Ross go absolutely insane (with happiness). He climbs up onto the desk and starts jumping…
He's broken two desks already. We are really trying to get him to stop that. 🤷🏼♂️
Tony, our head coach, instantly starts doing pushups because he wants to look fit for the new students. He's fit. Don't ask. 🫣
You should see Gretchen… ahhh, Gretchen. She just starts singing 99 Bottles of Soda and WILL NOT STOP until she counts EVERY number. 🫣
Anyway, just in case you have any questions, Phill is going to reach out with a text from his personal cell to make sure you're ready for some Jiu Jitsu fun!
*You know how I know he'll reach out soon? 🤭 We put a shock collar on him and it zaps him every 10 minutes until he does. LOL!
It's epic.
Anyway, we're glad you're coming. Awesome decision.
HIGH FIVE 🙌
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